Grace, Morning Moon: Tragically Hip songs lend names to pot producer’s strains

Canadian band members hold financial stake in company that plans to market five strains

The Tragically Hip, from left, Gord Sinclair, Johnny Fay, Rob Baker and Paul Langlois arrive on the red carpet for the movie Long Time Running during the 2017 Toronto International Film Festival in Toronto on Wednesday, September 13, 2017. (THE CANADIAN PRESS/Frank Gunn)

A line of cannabis strains backed by members of the Tragically Hip will carry names familiar to many of the band’s fans.

Up Cannabis investor, and Hip bassist Gord Sinclair, says the company plans to market five strains — each making a subtle nod to the Hip’s most popular songs.

One is called Grace, an ode to “Grace, Too,” while another will be named 50MC, a tip off to “Fifty-Mission Cap.”

A couple others are more overtly named after lesser-known Hip songs, “Morning Moon” and “Eldorado.”

The fifth strain, Gems, derives its name from “The Last of the Unplucked Gems,” the closing track off the band’s 1991 album “Road Apples.”

The marketing plan was outlined by Sinclair during a promotional event in Creemore, Ont., on Tuesday.

READ MORE: Tragically Hip singer-songwriter Gord Downie dies at 53

It comes as some licensed marijuana producers look for creative ways to resonate with customers while staying in the boundaries of government regulations. Celebrity endorsements for cannabis will be prohibited when the legalization of recreational pot takes effect on Oct. 17.

Members of the Hip hold a financial stake in Up Cannabis, which means their involvement isn’t explicitly considered a celebrity endorsement, like someone hired to represent the product.

Other companies have been taking different avenues to drum up attention for their cannabis lines. Aurora Cannabis sponsored a number of recent music events, including Toronto’s North By Northeast, while Tweed has supported various festivals in different parts of the country.

David Friend, The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Central Saanich students expect ‘humbling’ trip to Tanzania in 2019

Stelly’s students host gala, raise funds to build dormitory for students in Katesh

Sidney Classical Orchestra returns with four-concert season

Music director Stephen Brown will premiere piece of his own, along with Bach, Handel

Viral video shows Sooke resident calling out illegal crab fishers

The video shows a man and woman with 12 undersized crabs in Sooke

NDP leader Jagmeet Singh and MP Alistair MacGregor weigh in on fishing ban

Singh and MacGregor say improving salmon abundance is important

Feds respond to sexual assault investigation at CFB Esquimalt

Report of Oct. 5 sexual assault on Vancouver Island base taken over by Canadian Forces National Investigation Service

People flocking to Vancouver Island city to see hundreds of sea lions

Each year the combination of Steller and California sea lions take over Cowichan Bay

Children’s strawberry-flavoured medicines recalled due to faulty safety cap

Three different acetaminophen syrups part of nationwide recall

Around the BCHL: Junior A cities to host World Junior tuneup games

Around the BCHL is a look at what’s happening in the league and around the junior A world.

International students hit hard by B.C. tuition fee hikes

Campaign seeks regulatory controls be imposed on post-secondary institutions

Trudeau pushes for more Saudi accountability in Khashoggi killing

Prime Minister Justin Trudeau said Canada is still seeking clear answers from Saudi Arabia about what happened to Jamal Khashoggi

Government looks for public input on Cathedral Grove safety concerns

Port Alberni, Parksville info sessions invite public to help ‘shape future access’

School bullying video shows how people with disabilities are devalued: advocates

Brett Corbett, who has cerebral palsy, is seen in a video being stepped while lying in water

CFL will use extra on-field official to watch for illegal blows to quarterback

If the extra official sees an illegal blow that has not already been flagged, they will advise the head referee, who can then assess a penalty for roughing the passer

Most Read