‘Wayfinder’ signs planned to direct shoppers off Beacon Avenue

Saanich Peninsula Chamber of Commerce plans to put signs directing shoppers to side streets

Signs could soon direct shoppers to businesses off Beacon Avenue.

Saanich Peninsula Chamber of Commerce executive director Doug Taylor asked Sidney council for approval to put up signs along Beacon directing people to the town’s side streets.

Taylor wrote in a letter that the signs would “act as valuable marketing/advertising for the Town of Sidney and the side street merchants.”

The chamber hopes to design the signs and wants the town to chip in some funding for the program.

Coun. Steve Price called the plan a “no-brainer.”

“We’re 100 per cent behind it.”

The town will work with the chamber on a financial strategy for the signs.