Social media has become an increasingly important recruitment tool. Employers used various social media platforms to help fill more than 50 per cent of available vacancies in the third quarter of 2019. (Black Press Media file photo)

Job recruitment through social media rising in Canada

Social media fastest growing recruitment tool for Canadian employers

A survey confirms the growing popularity of social media as a recruiting tool for employers.

The Job Vacancy and Wage Survey released by Statistics Canada found employers used social media to help fill more than half of available jobs in the third quarter of 2019. Four years ago, employers used social media to help fill every third job.

“This was the recruitment method that has seen the largest increase in use over the four-year period since comparable data became available,” it reads.

RELATED: Greater Victoria sees unemployment rise in November

Other recruitment methods becoming more popular include online job boards (up 9.7 percentage points to 75.6 per cent); company websites (up 6.4 to 58.3 per cent) and professional networking, headhunters, or employment agency (up four percentage points to 19.3 per cent).

Other methods have seen their popularity decline. The use of newspaper ads dropped by 8.5 per cent to 11.9 per cent.

But if the use of digital recruitment methods has risen, many employers still rely on the analogue methods of personal contacts, referrals, and informal networks. They filled two-thirds (65.6 per cent) of all vacancies in the third quarter of 2019.


Like us on Facebook and follow @wolfgang_depner

wolfgang.depner@peninsulanewsreview.com

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Central Saanich councillor says council may re-examine speed limits in Brentwood Bay

Coun. Carl Jensen says he wouldn’t be surprised if council were to move on the issue

Local Monarchist says Saanich Peninsula would be a ‘great place’ for Prince Harry and Meghan Markle

Bruce Hallsor also expects the couple’s professional opportunities to lie outside Greater Victoria

Court rejects mistrial for accused Victoria drug dealer who fired his lawyer

Horst Schirmer filed a mistrial application on basis of receiving incompetent representation

Saanich seeks young residents to serve on 2020 advisory committees

Youth members must be between 16 and 24 years old

Victoria PD will continue to patrol James Bay for wolf seen Saturday

But police also say they will return to regular duties

Officials reaching out to those in contact with Canada’s first coronavirus patient

The illness has sickened at least 1,975 people and killed 56 in China

B.C. VIEWS: New coronavirus outbreak an important reminder

Walking the line between cautious and alarmist

Kobe Bryant killed in California helicopter crash: reports

NBA star was reportedly in his private helicopter at the time of the crash

Investigation launched after six dead puppies dumped in Richmond hotel parking lot

RAPS reminds people they can always give up puppies they can’t take care of

Risk of coronavirus low in B.C. as first case emerges in Toronto: officials

There have been no confirmed cases of the virus in B.C.

‘Presumptive case’ of coronavirus in Canada confirmed by Ontario doctors

Man in his 50s felt ill on his return to Canada from Wuhan, China

VIDEO: Drone footage shows extent of damage in Highway 4 rockslide

Tofino, Ucluelet still cut off from rest of the island, as crews work to repair roadway

People knowingly take fentanyl so make policy changes to reduce harm: B.C. study

Dr. Jane Buxton, an epidemiologist at the centre, says drug users need more resources,

Most Read