Ed Geric of Mike Geric Construction. Photo by Lia Crowe

Life and style interview with Ed Geric

A passion for family, community and development projects

  • Jan. 13, 2021 7:30 a.m.

– Words and photography by Lia Crowe

I catch up with Ed at the Tresah Presentation Centre in Mayfair Mall to chat life, style and a few things in between. I am met with a charismatic, well-put-together man, who is excited to tell me about his current project, the Tresah condo development, set to come to life across the street from Mayfair Mall.

With a background working a chartered accountant and CPA, Ed joined the family business (Mike Geric Construction Ltd.) full time in 1995, took control in 2002 and changed the direction of the company from focussing on single-family homes to multifamily residential projects.

“I’ve always had a passion for development. I love all the aspects of it, to the extent that I do not consider it work—it is me and what I do,” says Ed, when asked what fires him up about his work. “It is the initial creativity of seeing the potential of a piece of property. How does it blend in with the neighbourhood? Dealing with the architects and communicating my vision. I am convinced the future of development is multi-generational, and how can I make that happen in every development I do?”

As a single father of four “amazing” kids, Ed says outside of work he’s passionate about family and community.

“On weekends I like to wash my car and weed the garden. I love giving back to the community, and I’m the owner of the Saanich Predators junior hockey team.”

Asked what’s the best life lesson he’s learned in the last five years, Ed says, “Always try your best. Focus on what you are best at. Take lots of pictures every day.”

When it comes to style, Ed’s personal aesthetic can best be described as classy with an edge. To him, good style is “classic straight lines that last through all trends.”

Ed is excited about Victoria’s growth potential in the next 25 years: “I don’t think we all realize that Victoria and Vancouver Island are just being discovered. The growth will be amazing and I am passionate about how we all work together to make it happen. Let’s embrace the growth. You can do it all in Victoria, that’s what I love.”

He jokes that “even though I mostly work, I hear there is a good lifestyle balance in Victoria.”

Asked what adopted daily practice has led to his success, he says, “I get up very early every day and commit those first two hours to myself. It’s time to think, plan, meditate and exercise. I get to work early (remember, it’s not work to me), visit job sites before they open and work harder than anyone else.”

Clothes/Grooming

Uniform: Tailored suit by day and night, collared button shirt, usually no tie.

Favourite denim, brand and cut: Paige slim-fit jeans.

Current go-to clothing item: Dark, midnight-black tailored suit.

Favourite pair of shoes: Prada lace-up boots.

Best new purchase: Canada Goose Black Label bomber jacket.

Favourite day-bag: Louis Vuitton, Porte-Documents Business.

Accessory you spend the most money on: Belts and watches.

Favourite work tool: Framing hammer.

Sunglasses: Gucci.

Scent: Acqua Di Gio by Giorgio Armani.

Necessary indulgence: Really good red wine.

Favourite skincare product: Ones that make me look younger.

Style Inspirations & Life

Style Icon: James Bond.

Favourite artist: Zoë Pawlak from Vancouver, BC.

Piece of art: Vessels by Zoë Pawlak.

Favourite fashion designer or brand: Gucci and Tom Ford.

Era of time that inspires your style: ‘50s.

Film or TV show that inspires your style or that you just love the style of: Harvey Specter from Suits.

Favourite local restaurant: Fireside Grill, Fonbo and Med Grill.

Favourite cocktail or wine: Manhattan made with bourbon and light on the bitters; for wine, Screaming Eagle Cab Sauv 2002/2012.

Book currently reading: Anything by Grisham.

Favourite city to visit: Vancouver and Montreal.

Favourite hotel: Right now, Hotel Anywhere.

Favourite app: Skip the Dishes.

Favourite place in the whole world: North Kaanapali Beach.

ConstructionFashionFashion and Style

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Jerry Dyck plans to purchase a new RV to drive across Canada in, once it’s safe to travel again. (Courtesy BCLC)
Victoria man plans post-pandemic cross-Canada RV trip after $2M lottery win

Retired electrician bought the winning ticket in Duncan

Coun. Niall Paltiel of Central Saanich has filed a notice of motion directing staff to work with the WSANEC leadership council to develop a program leading toward the “gradual incorporation of traditional WSANEC names for key collector and arterial roads”(Black Press Media File)
Central Saanich councillor wants road signs to use WSANEC names

Coun. Niall Paltiel proposes ‘gradual incorporation of traditional WSANEC names’ for key roads

The fine for changing lanes or merging over a solid line costs drivers $109 and two penalty points in B.C. (Screenshot via Google Street View)
B.C. drivers caught crossing, merging over solid white lines face hefty fine

Ticket for $109, two penalty points issued under Motor Vehicle Act for crossing solid lines

Crews with Discovery Channel film as an Aggressive Towing driver moves a Grumman S2F Tracker aircraft around a 90-degree turn from its compound and onto the road on Saturday, Jan. 23, 2021. It was the “most difficult” part of the move for the airplane, one organizer said. (Jenna Hauck/ Chilliwack Progress)
VIDEO: Vintage military plane gets towed from Chilliwack to Greater Victoria

Grumman CP-121 Tracker’s eventual home the British Columbia Aviation Museum on Vancouver Island

Rodney and Ekaterina Baker in an undated photo from social media. The couple has been ticketed and charged under the Yukon’s <em>Civil Emergency Measures Act</em> for breaking isolation requirements in order to sneak into a vaccine clinic and receive Moderna vaccine doses in Beaver Creek. (Facebook/Submitted)
Great Canadian Gaming CEO resigns after being accused of sneaking into Yukon for vaccine

Rod Baker and Ekaterina Baker were charged with two CEMA violations each

Police discovered a makeshift nightclub in a Vancouver apartment on Jan. 23, 2021, and say it wasn’t the first time this month officers have been called to the unit over social gathering concerns. (Phil McLachlan - Capital News)
Doorman of makeshift ‘booze-can’ in Vancouver apartment fined; police look to court order

This marks the fourth complaint about social gatherings inside the apartment in January

Local musician and artist Daisy Melville created a watercolour portrait of U.S. Senator Bernie Sanders from the recent American inauguration, and with help from her mom, is now selling t-shirts and more with funds going to the Comox Valley Food Bank. Image submitted
Island artist turns Sanders inauguration meme into art for good

All proceeds from the sale of shirts, sweaters and more will go to the Comox Valley Food Bank

A Kelowna couple welcomed their Nooner baby in December. (Flytographer)
Kelowna couple welcomes baby girl from Hotel Zed Nooner campaign

Nicole and Alex will now have 18 years of free stays at the hotel

Kyrell Sopotyk was drafted by the Kamloops Blazers in 2016 and played two seasons with the Western Hockey League club. (Photograph By ALLEN DOUGLAS/KTW)
Kamloops Blazer paralyzed in snowboarding accident sparks fundraiser for family

As of Jan. 24, more than $68,000 had been raised to help Kamloops Blazers’ forward Kyrell Sopotyk

(Pixhere photo)
B.C. dentists argue for COVID-19 vaccine priority after ‘disappointing’ exclusion from plan

Vaccines are essential for dentists as patients cannot wear masks during treatment, argues BCDA

A registered nurse prepares a dose of the Moderna COVID-19 vaccine in Halifax on Monday, Jan. 11, 2021. Yukon’s Minister of Community Services, John Streiker, says he’s outraged that a couple from outside the territory travelled to a remote community this week and received doses of COVID-19 vaccine. THE CANADIAN PRESS/Andrew Vaughan-POOL
Couple charged after travelling to Yukon to get COVID-19 vaccine

The maximum fine under the emergency measures act is $500, and up to six months in jail

Metis Nation of B.C. President Clara Morin Dal Col poses in this undated handout photo. The Metis Nation of B.C. says Dal Col has been suspended from her role as president. The Metis Nation of B.C. says Dal Col has been suspended from her role as president. THE CANADIAN PRESS/HO, Metis Nation of B.C. *MANDATORY CREDIT*
Metis Nation of B.C. suspends president, citing ‘breach’ of policies, procedures

Vice-president Lissa Smith is stepping in to fill the position on an acting basis

Most Read