Gaming content was big on YouTube in 2020. (Black Press Media files)

Gaming content was big on YouTube in 2020. (Black Press Media files)

What did Canadians watch on Youtube during isolation? Workouts, bird feeders

Whether it was getting fit or ‘speaking moistly,’ Canadians had time to spare this year

Were you glued to your screen in the early months of the pandemic? Or are you still?

Well, you’re not alone, according to YouTube trends expert Zaitoon Murji.

“We definitely saw more people come to YouTube this year to deep dive into issues,” Murji told Black Press Media by phone.

“What we saw, mostly, is that Canadians came to YouTube for content that met a specific personal need.”

The top three reasons? To laugh, learn a new skill or to stay informed about what was happening around the world in 2020.

The year’s top video certainly reflects the abundance of time that many Canadians had as they locked down, isolated and tried to get through the pandemic.

“The top video this year was an eight-part Ninja Warrior course to prevent squirrels from getting into a bird feeder,” Murji said.

“That might not be the type of video someone might make when they didn’t have so much time on their hands.”

That video, recorded by former NASA engineer Mark Rober, has had more than 50 million views since it was posted near the end of May.

The third video on YouTube’s list of top trending videos was a parody video of a phrase that has made it onto masks, T-shirts and into the collective Canadian imagination this year.

That video was “actually a parody video someone made from a press conference of Prime Minister Trudeau,” Murji said.

That phrase?

“Speaking moistly,” Trudeau said, perhaps not on purpose, during a press conference in April.

“It was an example of people trying to find humour in a really serious moments,” Murji added.

The second video on the list of trending ones was, perhaps to no surprise to many, about gaming.

“This was a very big year for gamers,” she said. While streaming replaced what may have been live events in a pre-pandemic world, it also met another need: connection.

“Watching different creators do different gaming runs and then being able to implement or practice your own at home with that free time you did have.”

But some of the viewing took a more serious turn. A Dave Chappelle video titled simply “8:46” came out in the aftermath of George Floyd’s death at the hands of Minneapolis police and in the midst of Black Lives Matter protests.

“It’s an example of the ways Canadians were looking to learn more about racial justice this year,” Murji said.

But while Canadians were watching a lot more videos, they were also trying to not spend their whole year on their couches, and no YouTube creator demonstrates that more than MadFit, whose channel grew exponentially in 2020.

Also known as Maddie Lymburner, the Ontario-based creator got people moving, grooving and doing their squats in 2020.

“She really took her channel and adapted it so that she was able to provide her online community with what they needed,” Murji said.

“Whether that was doing workouts in a condo-sized space or trying a workout at with home products… knowing that most people didn’t have workout equipment at home.”

And as the pandemic continues for its ninth month, Murji said there’s been a bit of a shift in the videos blowing up on YouTube.

“Earlier this year, we saw a lot of ‘workout with me, cook with me, clean with me,’ that was really strong on the platform,” she said.

“The way we saw that change a little bit is it turns into ‘find a way with me… find a way to cope with me, find a way to meditate with me.’ It shifted a little bit in that the need for connection became even stronger.”

ALSO READ: Sorry, Grinch. Virus won’t stop NORAD from tracking Santa


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronavirusYouTube

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Despite a staff recommendation supporting for what would have been Sidney’s third retail location for recreational cannabis, council signalled its opposition to the application by a vote of 5-2. The proposed store would have been located in the 9700-block on Third Street sharing space with other businesses. (Black Press Media File)
Sidney rejects proposal for third cannabis location in community

Application for new store in 9700-block of Third Street receives two votes of support

A digital rendering shows what the new fire hall and residential property will look like at 1025 Johnson St.(Courtesy of City of Victoria)
New Victoria fire hall begins to take shape

Construction of the post-seismic hall expected to be complete by early 2023

Madison soaks up the sunshine with her family at at Langford Lake on April 5. (Dawn Gibson/News Staff)
PHOTOS: Langford residents hit the beach

Environment Canada predicting temperatures into the low 20s this weekend

Victoria police arrested federal offender Travis Moore April 13, who was wanted for breaching the conditions of his statutory release. (Courtesy of VicPD)
Victoria police arrest federal offender following foot chase

Travis Moore, 28, was wanted for breaching the conditions of his statutory release

A sign is displayed in front of Health Canada headquarters in Ottawa. (Sean Kilpatrick/The Canadian Press)
Health Canada releases guidelines for reducing COVID-19 transmission at home

Improve indoor air quality by opening up your windows and doors, among other ventilation measures

Flow Academy is not accepting membership applications from anybody who has received a dose of the vaccine, according to a password-protected membership application form. (Submitted image)
B.C. martial arts gym refusing patrons who have been vaccinated, wear masks

Interior Health has already issued a ticket to Flow Academy for non-compliance with public health orders

MP Todd Doherty took to Facebook after his family recently received threats. (Todd Doherty, MP Facebook photo)
‘I don’t run and I don’t hide’: Cariboo MP says RCMP probing threats made against family

Todd Doherty has also notified House of Commons Protective Services

Two men walk past a sign on Main Street in downtown Vancouver, B.C., Monday, April 5, 2021. THE CANADIAN PRESS/Jonathan Hayward
Calls for government transparency in COVID data continue as B.C.’s 3rd wave wears on

Social media, where both information and misinformation can spread like wildfire, has not helped

The music video for “Green and Blue” featured a Willington Care Centre in Burnaby as well as some of the volunteers and employees. (Screenshot/Todd Richard)
‘Green and Blue’: B.C. country musician releases tribute song for front-line workers

Richard’s new single has been viewed more than 3,000 times on his YouTube channel

An unidentified B.C. man said, in a human rights complaint, that he was refused a contract job after refusing to wear a mask when asked to by an on-site manager. (Unsplash)
Religious B.C. man lodges human rights complaint after fired for refusing to wear a mask

Worker’s claim that ‘to cover up our face infringes on our God-given ability to breathe’ dismissed by B.C. Human Rights Tribunal

This 2013 Dodge Ram 1500 was stolen from Black Creek Motors at approximately 2 a.m. Sunday, April 11. Photos via blackcreekmotors.com
VIDEO: B.C. car dealer posts clip of thieves towing a truck right off his lot

Video shows one white truck towing another off Vancouver Island lot

FILE – People hold signs during a memorial march to remember victims of overdose deaths in Vancouver on Saturday, August 15, 2020. THE CANADIAN PRESS/Darryl Dyck
B.C. to request federal exemption for simple drug possession

Announcement comes on 5-year anniversary of B.C.’s first public health emergency

Most Read