Lessee now, someone thought big and erected the money-losing Shaw Ocean Discovery Centre in Sidney in such a way that it cannot physically expand.
So they want to try something different — in reality just more bigness, in the form of some organization using the cutesy Salish Sea buzzword but lacking a solid mission. But hey! It’ll keep some people occupied, perhaps even providing a salary, especially if they can suck money out of others to cover their losses.
One source being their collective business funding scheme, which will not help businesses who aren’t unique — grocery stores for example. They’d be better off marketing themselves to residents on the big city side of Sidney, though they might try advertising on the ferries: “Wheel into that big Safeway parking lot to shop instead of dealing with the mad rush on the freeway.”
I will note the Sidney conference centre, which deserves promotion.
Why are even aviation-oriented conferences held in costly downtown Victoria? Perhaps because that’s all the expense account crowd think of, but Sidney has ocean water too.
Of course conference centres are a favourite money-waster for politicians (does Nanaimo yet have its desired centre and enough hotels for it?).
People get grand ideas when they do not have to take the risk themselves.