Six local businesses have banded together to take back Black Friday, launching the Blue is the New Black campaign that will see 100 per cent of proceeds from sales on Nov. 29 donated to the Surfrider Foundation. (File photo)

Victoria businesses band together to make Black Friday more sustainable

Blue is the New Black campaign will see all profits made on Nov. 29 donated to Surfrider Foundation

Six Victoria businesses are banding together to take back Black Friday and help consumers make more sustainable choices.

Blue is the New Black, a new campaign taking place on Nov. 29, will see 100 per cent of profits from participating local businesses that day donated to the Surfrider Foundation.

Goldilocks, SALT, L/L Supply, Zero Waste Emporium, West Coast Refill and Surf Soak are on board and plan to hold sales from 10 to 40 per cent off all day, in stores and online.

READ ALSO: Victoria International Marina makes big waves toward ocean sustainability

“The brands behind Blue Friday each stand for something more than profit,” said Jeff Duke, founder of L/L Supply, in a statement. “… None of us wanted to participate in Black Friday but by getting together we thought we could shift the focus and make an incredible impact.”

Profits will go towards the ‘Rise Above Plastics’ campaign spearheaded by the Vancouver Island Surfrider Chapter, which organizes monthly beach clean ups, along with promoting environmental stewardship in the community to ensure safe and healthy access to coastal habitats for years to come.

READ ALSO: Mayfair mall apologizes for Black Friday parking madness

It’s been reported that each year, of the billions of pounds of plastics produced over 90 per cent isn’t recycled and according to the U.S. Postal Service, during the holiday season 15 billion pieces of mail and 900 million packages are shipped over the holiday season in North America alone.

For more information on the Blue is the New Black campaign visit blue-friday.ca.



kendra.crighton@blackpress.ca

Follow us on Instagram
Like us on Facebook and follow us on Twitter.

Just Posted

Monster Truck Chaos comes to Victoria, tickets on sale Friday

Monster Truck Chaos rumbles into Save-On-Foods Memorial Centre Jan. 25 and 26

Parents plan second rally as CUPE 441 strike in SD63 stretches into third week

Parents have written to the provincial government asking them to step in

Victoria immigration lawyer has rights revoked after lying to many clients

James Edward Turner will not be eligible to practise law again for 10 years

Peninsula Panthers face nemesis Victoria Cougars Friday night

Cougars are the only Vancouver Island Junior Hockey League team to have beaten the local Cats twice

West Shore RCMP arrest man accused in Port Renfrew theft, Duncan fraud

Man stole two phones and wallet, spent nearly $300 in fraudulent charges

‘We love you, Alex!’: Trebek gets choked up by ‘Jeopardy!’ contestant’s answer

The emotional moment came in Monday’s episode when Trebek read Dhruv Gaur’s final answer

Petition to ‘bring back Don Cherry’ goes viral after immigrant poppy rant

Cherry was fired from his co-hosting role for the Coach’s Corner segment on Nov. 11.

Woman airlifted with serious injuries after being struck by car in Nanaimo

Woman, hit in crosswalk, suffers life-threatening injuries; driver co-operating with police

B.C.’s high gasoline prices still a mystery, Premier John Horgan says

NDP plans legislation this month, seeks action from Justin Trudeau

Group walking on thin ice at B.C. lake sparks warning from RCMP

At least seven people were spotted on Joffre Lakes, although the ice is not thick enough to be walked on

One dead after fiery crash in Duncan

A man has died after a fiery motor vehicle collision Monday night,… Continue reading

VIDEO: Don Cherry says he was fired, not sorry for ‘Coach’s Corner’ poppy rant

Cherry denies he was singling out visible minorities with his comments

B.C. teacher suspended for incessantly messaging student, writing friendship letter

Female teacher pursued Grade 12 student for friendship even after being rebuked

Vancouver Island substitute teacher said he wanted a student to ‘whack’ two others on Grade 8 field trip

Campbell River teacher-on-call suspended three weeks after November 2018 incident

Most Read