WestJet Airlijnes director of business development, Robert Dungan, speaks at a Thursday announcement of a new partnership marketing agreement with Tourism Victoria, whose president and CEO Paul Nursey listens. Don Descoteau/Victoria News

WestJet Airlijnes director of business development, Robert Dungan, speaks at a Thursday announcement of a new partnership marketing agreement with Tourism Victoria, whose president and CEO Paul Nursey listens. Don Descoteau/Victoria News

Tourism Victoria, WestJet partnering to attract more conference business here

New co-marketing agreement will give Victoria-bound delegates preferred rates

A new partnership marketing agreement between Tourism Victoria and WestJet Airlines is expected to give the capital region an even bigger boost when it comes to competing for convention and other non-peak season visitor business.

Paul Nursey, CEO of Tourism Victoria, said it’s all about working to become more competitive.

“Tourism is a very competitive business and the conference space is really, really competitive,” he said. “So having an airline partner to help give us preferential rates for our conference delegates and meeting planners, and a commitment from both parties do joint marketing in the business-to-business space, will help give us a competitive edge over every other city we’re bidding against.”

While conference business is already being booked for Victoria into 2022 and 2023, Nursey said the partnership and the joint marketing will begin immediately.

“When our proposals hit the desks of our customers, it’ll be better because it’ll have an airline component.”

The multi-faceted agreement will see the two organizations align their marketing to help each other boost business during non-peak seasons. Here in Victoria that means filling hotel rooms when they might otherwise sit empty, a strategy that has a spinoff effect for local businesses.

WestJet director of business development, Robert Dungan, said the airline also has non-peak times where it is looking at creative ways to fill seats on its planes.

“It’s looking for those opportunities with the convention market and looking for those periods where people are travelling off-peak,” he said. “Maybe it’s more [certain days] of the week where we can work closely together to help bring more business here on flights where we need it, and frankly the city can benefit as well.”

Nursey said WestJet, which has been flying in and out of Victoria for 22 years, is a “great cultural fit” for his organization. “We’re both ambitious and we’re both growth-oriented and we’re going to make it work.”

He pointed out that the airline has a meetings division of its own that works with the conference business. “We’ve partnered with them informally, but now we’re going to partner formally. We’re really honoured that a big national company like WestJet has chosen to work with us; they could have chosen to work with anyone in the country.”

WestJet offers direct flights from Victoria to Vancouver, Kelowna, Calgary and Edmonton and during the summer months offer four weekly non-stop flights to Toronto.

editor@vicnews.com

Tourism VictoriaWestJet

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A spokesperson for the Peninsula Country Market is upset that their third and final Winter Market won’t happen this Saturday in Central Saanich’s Centennial Park following moves by the municipality. (Facebook/Peninsula Country Market)
Central Saanich postpones weekend Winter Market, organizers upset

Lorea Tomsin said municipality’s move runs counter to provincial direction

As cyclists and pedestrians pass by at Humboldt and Government streets, a garden of blooming black-eyed Susans brightens up the northwest corner of the Fairmont Empress Hotel property on a partially sunny November afternoon. (Don Descoteau/News Staff)
Keep your umbrella handy for the next while around Greater Victoria

November has lived up to its reputation as one of the rainiest months of the year

Peninsula Panthers' owner and general manager Pete Zubersky questions the decision-making process leading to the suspension of play in the Vancouver Island Junior Hockey League (VIJHL). (Black Press Media File)
Peninsula Panthers’ owner questions process behind suspension of Junior B hockey action

Pete Zubersky does not understand actions of provincial body administering amateur sports

Victoria-Swan Lake MLA Rob Fleming moves to the role of transportation minister in the NDP’s new cabinet. (B.C. government file photo)
Greater Victoria MLAs claim key roles in new cabinet

Transportation, Indigenous relations, children and family development ministries headed by locals

Penny Hart is emotional outside the Saanich Police Department as she pleads for helpt to find her son Sean Hart last seen Nov. 6 at a health institution in Saanich. (Devon Bidal/News Staff)
VIDEO: Mother of missing Saanich man begs public to help find her son

Sean Hart last seen leaving Saanich mental health facility Nov. 6

Anyone with information on any of these individuals is asked to call 1-800-222-TIPS (8477) or visit the website victoriacrimestoppers.ca for more information.
Greater Victoria Crime Stoppers wanted list for the week of Nov. 24

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

(AP Photo/Haven Daley)
POLL: Do you think the current COVID-19 restrictions should continue beyond Dec. 7?

One week into the new restrictions to curtail the spread of the… Continue reading

Police in Nanaimo are looking for a suspect who wore a black-and-white striped hoodie and rode a yellow mountain bike when he allegedly stole three children’s backpacks from a daycare facility. (Photo submitted)
VIDEO: Thief steals children’s backpacks from daycare in Nanaimo

Suspect rode a yellow mountain bike and made off with backpacks hanging on fence

Arthur Topham has been sentenced to one month of house arrest and three years of probation after breaching the terms of his probation. Topham was convicted of promoting hate against Jewish people in 2015. (Photo submitted)
Quesnel man convicted for anti-Semitic website sentenced to house arrest for probation breach

Arthur Topham was convicted of breaching probation following his 2017 sentence for promoting hatred

Langley School District's board office. (Langley Advance Times files)
‘Sick Out’ aims to pressure B.C. schools over masks, class sizes

Parents from Langley and Surrey are worried about COVID safety in classrooms

The Klahoose First Nation village on Cortes Island is under lockdown until further notice due to a positive COVID-19 test. Photo courtesy Kevin Peacey.
Cortes Island First Nation community locked down due to positive COVID-19 test

Klahoose First Nation has had one positive test, one other potential case

Ladysmith’s 1st Avenue will be lit up until January 15. (Cole Schisler photo)
Light Up parade a no-go, but Ladysmith’s streets are still all aglow

Although the tradition Light Up this year was cancelled, folks can still enjoy the holiday lights

The baby boy born to Gillian and Dave McIntosh of Abbotsford was released from hospital on Wednesday (Nov. 25) while Gillian continues to fight for her life after being diagnosed with COVID-19.
B.C. mom with COVID-19 still fighting for life while newborn baby now at home

Son was delivered Nov. 10 while Gillian McIntosh was in an induced coma

Most Read