An uptick in outdoor pursuits, an early spring and supply chain issues are impacting inventory levels, forcing some athletes to look beyond their usual sneakers – or wait weeks for their preferred style or brand. THE CANADIAN PRESS/Jeff McIntosh

An uptick in outdoor pursuits, an early spring and supply chain issues are impacting inventory levels, forcing some athletes to look beyond their usual sneakers – or wait weeks for their preferred style or brand. THE CANADIAN PRESS/Jeff McIntosh

Runners face shoe shortage due to surging demand, COVID-related supply issues

Exercise-starved Canadians heading outside have been plagued by a new pandemic-related supply crunch

Running shoes are the latest product to be plagued by a pandemic-related supply crunch as exercise-starved Canadians head outside in droves.

An uptick in outdoor pursuits, an early spring and supply chain issues are impacting inventory levels, forcing some athletes to look beyond their usual sneakers – or wait weeks for their preferred style or brand.

Industry experts say one of the biggest hurdles is a transportation slowdown, with a shortage of shipping containers causing delays with some overseas shipments.

“It’s what I call a get-what-you-can-when-you-can situation,” says Ben Nelson, shoe buyer for The Runners Shop in Toronto.

“We’ve seen a dramatic uptick in our business … and there’s less availability than there’s often been.”

His tip for runners is to “stop worrying about colour and stop worrying about brands. It’s about what feels good on your feet.”

Such advice can be hard to follow for some runners, who tend to be notoriously “linear” shoppers, says Luke MacDonald, co-owner of Aerobics First in Halifax.

“They want the same shoe over and over and over,” he says. “But because of some of these supply issues we’ve been able to expand their horizons and fit them for a different shoe that feels great.”

Supply problems started with a brief interruption in the production of running shoes last year as factories shut down at the outset of the COVID-19 pandemic.

While manufacturing was back up and running quickly, a shortfall of some raw materials has caused some delays or shortages for specific shoes models.

The situation is a familiar one to cyclists, who have been facing product shortages since last spring when initial lockdown measures resulted in a rush on bikes.

Cyclists eager to get their bike prepped for the season are looking at delays of one year for a 12-speed chain, five hundred days for a new saddle and up to a two year wait until certain bike models come back in stock.

“I did have one product cancelled because they couldn’t produce a specific rubber compound that went on the bottom of one of the shoes,” Nelson says. “That happened in January this year so there have obviously been some material problems.”

Yet the most pressing supply chain snag now appears to be with transportation amid a shipping container shortage.

“The biggest problem right now is some of the container and port issues,” says Jason Stanton, owner of The Running Room.

“There are some shortages of containers but some of our suppliers airfreighted products when they saw this coming.”

Despite the challenges, he says The Running Room’s stores across the country remain in a “really good inventory position.”

Still, a boost in outdoor walking and running as many gyms remain shuttered or restricted during the public health crisis has sent demand for running shoes soaring.

Martin Lacroix, store manager at La Foulee Sportive in Gatineau, Que., says there’s been an increase in people walking and running outside since the onset of the pandemic. Coupled with an early spring, he says it’s been a challenge keeping up with demand.

Meanwhile, most stores order running shoes six months to a year in advance – what’s called future bookings – so a sudden spike in demand can also leave retailers trying to reorder more shoes midseason.

“Sometimes we know in advance there’s going to be a problem with a particular model so we’ll say, ‘OK, what’s the closest model in another brand that’s currently in stock? Let’s buy that,” says MacDonald with Aerobics First.

“We’re playing this huge chess game … and telling runners, ‘This is your stop-gap shoe for now.’”

Stanton, from The Running Room, says a silver lining that has emerged during the pandemic is the growth in people walking and running.

“We have a lot of people coming in and saying, ‘Hey, I usually go to the gym. But I want to try running outside,’” Stanton says, comparing the pandemic running boom to an uptick in running in the 1990s when marathons and half-marathons gained in popularity.

“We’re feeling like we’re in that time again.”

Meanwhile, Nelson with The Runners Shop urged shoppers not to get discouraged if their favourite shoe is out of stock in their size.

He says running shoe store fitters can help find a good alternative, whether they want “a lot of ground feel or to be on big squishy pillows.”

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Traffic heading south on Highway 17 and looking to turn left onto Beacon Avenue wait for the light to turn Tuesday morning. A report finds the intersection is experiencing “failing levels of service” for certain movements during the morning peak hours as well as the afternoon peak hours. (Wolf Depner/News Staff)
Major Sidney intersection already deficient predicted to get worse

New report also finds area’s pedestrian and cycling infrastructure in need of improvement

An employee at Sidney’s Thrifty Foods tested positive for COVID-19, the parent company Sobeys posted on its website Wednesday. (Wolf Depner/News Staff)
COVID-19 case reported at Sidney grocery store

Thrifty Foods employee last worked at the store April 3

The artist rendered Sadie with a few more ribs and wrinkles than she had in real life, and with the fading of her paint she looks a little sad. But real-life Sadie was an energetic hunting dog, her owner Cliff Curtis said. (Zoe Ducklow/News Staff)
Dog sculpture at Glen Lake Park based off a happy hunting hound

Sadie the dog was not as old as the concrete art looks almost 20 years later

The Latoria South section of the Royal Bay development in Colwood could include a new long-term care facility. (Black Press Media file photo)
Colwood’s Royal Bay could be home to new long-term care facilities

Capital Regional Hospital District board approves $8M land purchase for purpose

Construction of the next phase of Dockside Green, which will include three condo buildings, is now underway, Bosa Developments announced April 9. (Bosa Developments)
Construction underway, homes for sale at Victoria’s Dockside Green

Bosa Developments took over the site from Vancity in 2017

(Black Press Media file photo)
POLL: Do you have a plan in place in the event of a tsunami?

Tsunamis have claimed the lives of more than 250,000 people between 1998… Continue reading

Anyone with information on any of these individuals is asked to call 1-800-222-TIPS (8477) or visit the website victoriacrimestoppers.ca for more information.
Greater Victoria Crime Stoppers wanted list for the week of April 13

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

Rendering of the community and cultural centre planned to be built on the site of the former residential school building in Lower Post. (Screenshot/Province of BC YouTube channel)
Lower Post residential school building to be demolished, replaced with cultural centre

Project to be funded by federal and provincial governments, Daylu Dena Council

Vancouver police say eight people were arrested Wednesday after anti-pipeline protesters blocked off both the entrances and exits to two buildings in the downtown core. (Instagram/Qtcatspictureclub)
8 people arrested after anti-pipeline protestors chain themselves to Vancouver buildings

Cst. Tania Visintin said demonstrators caused ‘a serious safety hazard’ downtown for hours Wednesday

Jamie Coutts recorded a man following her around downtown Vancouver for a half-hour on Wednesday, March 18. (Instagram screenshot/Iammjammbamm)
Man charged in alleged high-profile Vancouver stalking case that went viral online

Man faces five other charges including criminal harassment and assault with a weapon

A sea lion swims past the window of an empty viewing area Vancouver Aquarium is pictured Thursday, September 10, 2020. The Vancouver Aquarium has had to close its doors to the public due to the lack of visitors during the COVID-19 pandemic. THE CANADIAN PRESS/Jonathan Hayward
U.S.-based theme park company buys Vancouver Aquarium

Aquarium had to shut its doors in September due to COVID pandemic

Legendary broadcaster Bernie Pascall is among in the Class of 2021 to be inducted into the Canadian Football Hall of Fame. (PQB News file photo)
Island broadcasting legend Bernie Pascall named to Canadian Football Hall of Fame

Pascall named by Football Reporters of Canada as inductee in the 2021 class in the media category

Most Read