A Hindu organization is asking that Nanaimo-based company Om Boys pull a jacket featuring the likeness of deity Ganesh, as it deems it offensive. (Om Boys website screenshot)

UPDATE: Hindu organization asks B.C. company to pull ‘offensive’ jacket

Om Boys jacket features likeness of deity Ganesh holding a wrench

An international Hindu organization is urging that Nanaimo-based company Om Boys pull a jacket it deems offensive.

In a press release, Rajan Zed, Universal Society of Hinduism president, said a red plaid jacket, with the likeness of deity Ganesh holding a wrench and engine parts, is “highly inappropriate.” Zed said Lord Ganesh is revered in Hinduism and is meant to be worshipped at temples and shrines.

“Inappropriate usage of Hindu deities or concepts for commercial or other agenda [is] not OK as it hurt the devotees,” Zed said in the news release.

Zed also asked Om Boys and its CEO issue an apology.

Jesse Jeans, Om Boys spokesman, said it isn’t the company’s intention to offend anyone.

“That’s not what the brand’s about at all,” said Jeans. “It’s in my write-up on the ‘about’ section [of www.omboys.ca]. They’ll see that it’s totally not to offend anybody.”

According to Om Boys’ website, its mission is to raise awareness about Crohn’s, colitis and irritable bowel syndrome. The intention of Om Boys is to support a movement called Project Om, with proceeds going back to the community through random acts of kindness.

“The designs are not created to make fun of, or offend anyone. They are artistic creations of my world. Motorcycles, surf, skate, yoga, meditation, spirituality and the love for Vancouver Island. Everything we do is printed locally and designed by local artists,” Jeans said in a subsequent e-mail. “Our customer base so far has come from all walks of life. Our next design might even have ‘all’ the different religions riding motorbikes together, having fun, getting along and call it, ‘One Love.’”

Zed was contacted and indicated he would be providing further comment.

The Nanaimo Hindu Cultural Society was contacted, but didn’t immediately respond to a request for comment.



reporter@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Just Posted

Retail development Sidney Crossing cancelled due to construction costs

Cost-sharing agreement couldn’t be reached for required pedestrian bridge

Fog in Victoria affects at least four airlines

Oct. 23 is the fourth day in last week fog has cancelled flights

PHOTOS: Bear fishes for salmon in Goldstream Park

Each fall thousands of vistors head to the park to watch the annual salmon spawn

Video shows break-in at Saanich underground parking lot

Saanich Police are looking for two men caught on camera Monday night

B.C. sailor surprised by humpback whale playing under her boat

Jodi Klahm-Kozicki said the experience was ‘magical’ near Denman Island

Delivery of cannabis could be impacted by postal strike

BC Liquor Distribution Branch look at alternative third-party delivery services

Local businesses that go above and beyond honoured at annual gala

Better Business Bureau of Vancouver Island Torch Awards go Nov. 2 at the Union Club

UPDATE: Simultaneous shooting at ferry terminal “a first” for police watchdog

Suspect shot by police in Nanaimo as he was in the act of taking his own life

Around the BCHL: Chilliwack Chiefs snag spot in CJHL national rankings

Around the BCHL is a look at what’s happening in the BCHL and the junior A world.

Rural regions get priority for B.C. referendum mail-out

Ballot security measures aim to protect against voter fraud

B.C.’s natural gas supply could see 50% dip through winter due to pipeline blast

It’s been two weeks since the Enbridge pipeline ruptured near Prince George on Oct. 9, sparking a large fireball

Mega Millions, Powerball prizes come down to math, long odds

Biggest myth: The advertised $1.6 billion Mega Millions prize and $620 million Powerball prize aren’t quite real

2 Canadians advance to finals at world wrestling championships

Olympic champion Erica Wiebe just missed joining them with a loss 3-1 to three-time world champion Adeline Gray of the United States in the 76-kg event

Most Read