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Sidney greenlights new corporate logo but mayor opposed

The new logo features the Bevan Fishing Pier
Sidney council has approved a new corporate logo for the town. (Courtesy of the Town of Sidney)

The Town of Sidney will soon have a new corporate logo featuring the Bevan Fishing Pier.

The revamped logo will be used starting this fall, and it will be found on posters, newsletters, advertisements and publications.

Sidney council approved the design during the regular council meeting on Sept. 11.

The town says the logo was redesigned to be more visually accessible, distinct and suitable for local government.

Couns. Chad Rintoul, Steve Duck, Sara Duncan and Scott Garnett voted in favour of the new design, with Couns. Terri O’Keeffe, Richard Novek and Mayor Cliff McNeil-Smith voting against it.

The change will not affect the Sidney by the Sea slogan or town signage.

In June, more than 200 community members provided input about the colour palette and imagery they would like to see in the logo.

FOE Creative, a local graphic design firm, used the feedback to create two possible logo options.

The option that was not chosen was inspired by Sidney’s surroundings, including sunrises over the Salish Sea, mountains in the distance and floral displays.

The municipality says the old logo the town has used for the past 15 years is difficult to read and is not as professional or accessible as it could be.

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