Beautiful B.C.

VIDEO: Destination BC’s new ad campaign promotes province’s ‘Wild Within’

In a new, 3-minute YouTube video, B.C.'s tourism bureau kicks off its Super, Natural British Columbia campaign...



Australia has the world’s greatest job. California has celebrities at play and Kim K. In Newfoundland Labrador, you can find yourself.

In British Columbia? It’s all about the wild within, according to a new video and promo from Destination BC.

The three-minute trailer (above) showcases B.C. as a “kingdom of abundance” according to the description on Destination’s YouTube page:

Where glaciated mountains stand over an unruly Pacific. Rainforests wrap cities. Nature shapes culture. The wild breathing life back into the wild within.

The video – a sort of Planet Earth-inspired, naturally boosted short film – is a part of the crown organization’s new tourism strategy, which has been detailed on DestinationBC.ca and WildWithin.ca (which redirects to HelloBC).

The new campaign’s official motto is ‘Super, Natural British Columbia’.

“We believe in the impact tourism can have in people’s lives and we believe our industry has what it takes to win in the marketplace, creating connections with travellers and compelling them to choose and share B.C.,” reads the manifesto on Destination’s website.

“We aspire to enrich life by fulfilling dreams, connecting peoples of the world and refreshing the human spirit… By focusing on this, we will be the most highly recommended destination in North America.”

Will it work?

Just Posted

‘Spread love’: UVic Pride replaces white supremacy posters in Victoria

Around 50 people walked through downtown on Nov. 12 to share posters of love

Victoria libraries choose quirky books to keep everyone entertained

Comics, spoofs, and off-beat hobbies among popular selections

Who was Chris Bloomfield, the Mill Bay man shot by police?

A troubled man with a voracious appetite for illicit drugs and a non-conventional lifestyle

University of Victoria to get a Starbucks come fall 2019

Finerty Express at the UVic Bookstore to change licence

3 random words mark every spot on earth in innovative mapping system

World map assigns three word combinations to 57 trillion 3 metre squares

VIDEO: Marvel Comics’ Stan Lee dies

Marvel co-creator was well-known for making cameo appearances in superhero movies

Calgarians head to the polls to declare ‘yea’ or ‘nay’ on Winter Games

The question “are you for or are you against hosting the 2026 Olympic and Paralympic Winter Games?” was to be posed to them Tuesday in a plebiscite to help determine whether the city should move ahead with a bid.

Heir’s big birthday: 70 candles lined up for Prince Charles

Prince Charles turns 70 Wednesday, Nov. 14, 2018, still serving in the heir to the throne role he has filled since he was a young child.

Trudeau lays down challenge to companies in bid to boost trade with Asia

“Building the relationships, building the connections, building the facility and also changing mindsets — getting Canadian companies to see the opportunities we have around the world to partner and invest.”

CNN sues Trump, demanding return of Acosta to White House

CNN is asking for an immediate restraining order to return Acosta to the White House.

Amazon to split second HQ between New York, Virginia

Official decision expected later Tuesday to end competition between North American cities to win bid and its promise of 50,000 jobs

US trial to tell epic tale of Mexican drug lord “El Chapo”

Guzman’s long-awaited U.S. trial begins Tuesday in New York

Northern California wildfire is deadliest in state history

Holding out slim hope as crews search for more fire dead; 42 already killed in blaze

Do you have your referendum voting package?

There are three ways to request a package: online, by phone and in person.

Most Read