Katia Brosseau and the gift of giving

Philanthropy benefits mental health resources

  • Nov. 22, 2019 8:19 a.m.

– Story by Kathy Michaels Photography by Darren Hull

Katia Brosseau knows the joy that comes from giving will last longer than the satisfaction of helping build a successful business.

When the director of marketing and client services for Innov8 Digital Solutions sat down to talk, while smack dab in the middle of a busy work day, she radiated happiness by just discussing the concept of giving back.

“It just makes you feel good and so proud,” Katia said, as the conversation about work took a turn toward the topic she’s most passionate about.

She explained that the returns on giving first became apparent while she was living in Alberta. While there, she regularly participated in the annual Festival of Trees event, which is a holiday celebration, defined by community spirit and philanthropic passion.

It’s considered the city’s signature kick-off to the holiday season, raising funds and building community around the hospital foundation.

“Decorated trees are donated by businesses and they get auctioned off,” Katia said. “They have Santa’s workshops, a daddy/daughter dance and so many other things — it’s just an amazing event.”

It gave her an opportunity to step out of her own busy schedule and into something of greater significance to the community. She was able to do it with her young children and husband Andre by her side. They still look back on it fondly and have even continued to take part in a similar event held in Victoria, year after year.

“There really is no greater gift than volunteering and giving back,” she said.

When her family picked up from Alberta and moved to Kelowna, she decided to take the lessons she learned about community to her new home. In the time since she’s arrived, she and her husband have not only built a thriving business but are also leaders in community spirit.

“Small businesses are the backbone of communities. With philanthropy they help provide the support that’s needed when the government can’t,” she said, pointing to the creation of Kelowna’s youth mental health service, the Foundry, as just one example of how citizens working together were able to fill gaps and make the community service stronger.

“You can really see a difference when people come together.”

It’s what prompted her to ramp up philanthropic efforts this summer as she launched herself headlong into what ended up being a major fundraising campaign.

Katia had been at a charity event with her husband and at the end of the night there was a live auction for a private concert with country sensation Aaron Pritchett.

“Get Andre at an auction and it’s a dangerous thing; I don’t even want to go into all the stories. Of course we knew it was for a good cause and we could not help ourselves… Whenever we bid on anything, I think, ‘How can I make it benefit people more than just once?’” she said.

Katia immediately thought she could turn the backyard Pritchett performance into a fundraiser for mental health supports, an issue that is near and dear to her heart.

“Our daughter had gone through a hard time a few years ago, and at that time we didn’t have the Foundry,” she said. “The wait time to see a specialist was over a year. We were fortunate enough to have coverage to be able to access private care, but if we couldn’t … how would you deal with that?”

She asked Pritchett if she could sell tickets to the intimate backyard concert he was going to provide and donate funds raised to the Canadian Mental Health Association and Foundry Kelowna, to help them further knock down the barriers facing young people in need of mental health support.

“We named it Let’s Build Longer Tables, Not Taller Fences,” she said.

“When someone has a mental illness, the stigma is still there, but it should be treated like any other illness.”

She linked together enough tables for 130 guests to take in an intimate concert and together they had a great night of music and camaraderie that generated $45,000 for the two mental health organizations. It was so much more than the $15,000 she had hoped for.

“I can’t recall all the details but Andre started working the crowd and made a deal with one very generous anonymous donor. If we could raise $20,000, another $10,000 would be donated.”

Andre grabbed the mike and the crowd was challenged to raise $20,000.

Many hands went up but they were short just a thousand dollars, and then Jillian Harris texted Katia to say she’d chip in another $1,000. Amazingly, in the spirt of giving, another anonymous donation of $5,000 was received right after that. It was a gargantuan effort that paid off.

“They are all awesome people,” she said, adding that Aaron Pritchett put on an amazing show, as did Scotty Berg, a 12-year-old Kelowna singer.

While so many in the community are inspired by her efforts, Katia hopes it’s the ones who inspire her that will take away the most from it.

“I’m proud my children recognize the value of giving back. If we can find more kindness and be less judgmental, we’ll all be in a better place.”

Story courtesy of Boulevard Magazine, a Black Press Media publication

Like Boulevard Magazine on Facebook and follow them on Instagram

LifeLifestyle

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

New report finds ‘chronic’ shortage of daycare spaces across Greater Victoria

Sidney meets 52 per cent of demand, the best figure for six surveyed communities

No plan in place if Sooke homeless shelter forced to shut doors

Contract for Otter Road facility now month to month

Greater Victoria thrift shop quietly closes two locations indefinitely

Society of St. Vincent de Paul shut down Sooke and Central Saanich storefronts

Heavy rains cause wastewater overflow off Oak Bay, Saanich beaches

Affected beaches will be posted with public health advisory signs

Double the speed limit nets Saanich driver $368 fine, points, car impound in Colwood

Colwood council has identified Ocean Boulevard as a hot spot for speeding

B.C. reports 91 new cases as officials remain worried over ‘clusters of COVID-19

There have now been a total of 8,395 cases in B.C. since the pandemic began

POLL: Do you agree with the decision to call a provincial election for Oct. 24?

British Columbians will put their social distancing skills to the test when… Continue reading

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

‘Won’t be gathering for Thanksgiving:’ Trudeau says COVID-19 2nd wave underway

In all, COVID-19 has killed about 9,250 people in Canada

‘Show us the money’ for cannabis, local governments tell B.C.

Municipal tax, transit revenues falling as costs rise

Canada’s active COVID-19 cases top 10,000 as daily new cases triple over the past month

Dr. Tam repeated her warning to young people, who have made up the majority of recent cases

Liberal effort to reset policy agenda panned by rivals as too much talk, not action

Trudeau said it’s ‘all too likely’ families won’t be able to gather for Thanksgiving next month

Cops for Cancer: COVID-19 can’t stop Tour de Rock

‘having the chance to come back and ride this year means everything to me’

Most Read