Netflix reduces video quality in Canada to lower internet bandwidth use

Netflix reduces video quality in Canada to lower internet bandwidth use

Bell Media said it’s planning its own traffic measures for the Crave streaming service,

Netflix is lowering video quality for its subscribers in Canada as it attempts to reduce soaring demands on internet bandwidth in the midst of the COVID-19 pandemic.

The streaming giant says it introduced changes on Thursday that are designed to slash its data traffic by 25 per cent as internet service providers deal with a surge in user activity.

The lower bandwidth streams of Netflix programs should still deliver the usual quality of each plan, the company said, whether it’s ultra-high definition 4K, high-definition or standard definition.

“We believe that this will provide significant relief to congested networks and will be deploying it in Canada for the next 30 days,” said Ken Florance, vice president of content delivery in a statement on Thursday.

The move comes as telecom companies see a rise in bandwidth usage while Canadians self-isolate at home and use video streaming services more frequently than usual.

Bell Media said it’s planning its own traffic measures for the Crave streaming service, which offers programming from HBO and Showtime. The telecommunication company’s quality reductions may downgrade higher-definition streams even more than Netflix.

“Crave does plan to temporarily reduce the quality of streams on certain devices,” the company said in a statement late Thursday.

The Crave 1080p and 4K streams will be reduced to 720p on Android mobile devices, Chromecast, and Apple products, including its Apple TV devices, it noted.

Netflix previously introduced bandwidth measures in other parts of the word over the past two weeks. Similar reductions in video quality were made in Europe, India, Australia, New Zealand and some Latin American countries.

In a blog post last week, Florance explained that Netflix has many different levels of streaming quality for each title within each resolution tier. With the changes, he said Netflix is simply removing the highest bandwidth streams, which lowers the bitrate per second on the streams.

“If you are particularly tuned into video quality you may notice a very slight decrease in quality within each resolution. But you will still get the video quality you paid for,” Florance wrote at the time.

“We are living through a global crisis, and we all have a responsibility to help where we can,” he added.

Other streaming companies have made changes in certain regions to limit bandwidth.

YouTube announced similar moves to ease the pressures on internet traffic earlier this week, while Disney Plus and Amazon’s Prime Video have enacted bandwidth measures in Europe.

A representative for Disney says the streaming service isn’t planning to do the same in Canada at this time, while a representatives for Amazon did not immediately provide comment.

David Friend, The Canadian Press

Like us on Facebook and follow us on Twitter.

CoronavirusMovies and TV

Just Posted

Victoria Truth Centre and Long-term Inmates Now in the Community (L.I.N.C.) Society are hoping to replicate in Langford the format used on Emma’s Farm in Mission, pictured here. (Patrick Penner/Black Press Media)
Victoria Truth Centre hopes to grow transformative justice in Langford

Purchase proposal would see offenders, survivors and families work on organic vegetable farm

Improving safety at Keating Cross Road and the Pat Bay Highway is the goal of the flyover project currently in the works. The province aims to reveal the final cost and design this fall. (Screencap/Ministry of Transportation and Infrastructure)
Final budget, design of Keating flyover in Central Saanich still in the works

Ministry of Transportation and Infrastructure says information coming by this fall

Tyson Muzzillo, regional manager of BC Cannabis Store, welcomes shoppers to their Uptown location, opening on June 16. (Megan Atkins-Baker/News Staff)
Government-run cannabis store opening at Saanich’s Uptown

BC Cannabis Store the first for government in Greater Victoria, 27th in province

Mural artist Paul Archer will soon begin work on a piece on the rear of a building at 100 Burnside Road West. (Gorge Tillicum Community Association)
Back of Burnside building in Saanich to feature mural of hope and positivity

Artist Paul Archer says subject will inspire memories, depict children’s future, sunshine, flowers

The stretch of trail north of Royal Bay Secondary connecting to Painters Trail at Murray’s Pond will be closed temporarily this week for invasive species removal. (Black Press Media file photo)
Colwood trail behind Royal Bay Secondary temporarily closed for invasive species removal

Cloure in effect from 9 a.m. Wednesday to 10 a.m. Friday this week

People watch a car burn during a riot following game 7 of the NHL Stanley Cup final in downtown Vancouver, B.C., in this June 15, 2011 photo. THE CANADIAN PRESS/Geoff Howe
10 years ago: Where were you during the 2011 Vancouver Stanley Cup Riots?

Smashed-in storefronts, looting, garbage can fires and overturned cars some of the damage remembered today

(Black Press Media file)
Dirty money: Canadian currency the most germ-filled in the world, survey suggests

Canadian plastic currency was found to contain 209 bacterial cultures

(pixabay file shot)
B.C. ombudsperson labels youth confinement in jail ‘unsafe,’ calls for changes

Review states a maximum of 22 hours for youth, aged 12 from to 17, to be placed in solitary

Eleonore Alamillo-Laberge, 6, reads a book in Ottawa on Monday, June 12, 2017. THE CANADIAN PRESS/Sean Kilpatrick
Parents will need to fight ‘COVID learning slump’ over summer: B.C. literacy experts

Parents who play an active role in educating their children this summer can reverse the slump by nearly 80%, says Janet Mort

The border crossing on Highway 11 in Abbotsford heading south (file)
Western premiers call for clarity, timelines on international travel, reopening rules

Trudeau has called Thursday meeting, premiers say they expect to leave that meeting with a plan

The B.C. government’s vaccine booking website is busy processing second-dose appointments, with more than 76 per cent of adults having received a first dose. THE CANADIAN PRESS/Jonathan Hayward
B.C.’s COVID-19 infections, hospitalizations stable for Tuesday

108 new confirmed cases, 139 in hospital, 39 in intensive care

Cowichan Tribes man Adrian Sylvester is worried that he was targetted by a trailer hitch thrown from a vehicle. (Facebook photo)
Cowichan Tribes man worried he was target of trailer hitch

Adrian Sylvester says no one has reported a missing hitch after one nearly hit him

Graeme Roberts, who was mayor of Nanaimo from 1984-86, died this month at age 89. (Photo courtesy Nanaimo Community Archives)
City of Nanaimo flags at half-mast as former mayor Graeme Roberts dies at 89

‘Giant-killer’ beat out Frank Ney in mayoral election in 1984

Most Read