Sidney’s going Platinum Blonde

Platinum Blonde is back and hitting the stage at the Mary Winspear Centre

Platinum Blonde makes a stop during their Canadian tour at the Mary Winspear Tuesday

 

SIDNEY — Platinum Blonde is back and hitting the stage at the Mary Winspear Centre, but don’t call it a reunion. In reality, it’s more like the band has simply taken a finger off of the pause button with the release of its new album Now and Never.

With four albums that have collectively gone platinum seven times over and garnered multiple Juno Award nominations, along with an induction into the Music and Broadcast Industry Hall of Fame, it’s easy to wonder what else was there for Platinum Blonde to accomplish. As it turns out, quite a lot.

“There’s been no resting on the laurels of the past successes,” said frontman Mark Holmes.

“I appreciate every last thing I’ve got, but you have to embrace what’s coming towards you. The golden age is forever, it’s right now.”

Indeed, the re-ignition of the band has been a very long time coming. It wasn’t for lack of demand — the appetite for the signature new wave rock sound that swept up throngs of fans has hardly waned since the boys pressed pause in 1991.

As the years passed the band became somewhat of a cult mystery. When electronic dance tastemakers Crystal Castles teamed with Robert Smith of The Cure in 2010 to record a cover version of Platinum Blonde’s Not In Love, an entire new generation of fans began clamouring to discover the band’s music.

For Holmes, though, there would be no rushing into any new touring without fresh music. This conviction lead to dismissing numerous offers to cash in by performing on the greatest hits concert circuit.

“We were not going to tour unless there was a new record,” said Holmes.

“You can’t stop evolving. You’ve got to stay current, you can’t limit yourself.”

The panache and passionate soul of Platinum Blonde’s music is vivid in the 10 new tracks that comprise Now and Never. This summer, Platinum Blonde will hit the road headlining numerous summer festivals across Canada including a show at the Mary Winspear Centre on Tuesday, July 2 at 7:30 p.m.

Tickets, $45, are available though the Mary Winspear Centre box office at www.marywinspear.ca or by calling 250-656-0275.

— Submitted

 

 

Just Posted

Victoria teen killed on field trip near Sooke

Second youth also injured in falling tree incident at Camp Barnard

Youth activism pushes Central Saanich to declare ‘climate emergency’

Following moving presentation and youth strikes, council unanimously agrees

Oak Bay double murder trial: Blood splatter analyst says no shoe prints found in unit

RCMP analyst testifies to smears, fingermarks, ‘swipe and wipe’ patterns around apartment

Scorpion gives birth at Victoria Bug Zoo after hitching ride in woman’s luggage

A Vancouver woman inadvertently brought the animal home from a trip to Cuba

Man accused of Brentwood Bay murder appears in court

Alan Chapman tells judge he wants next court appearance to be “as far away as possible”

VIDEO: ‘Avengers: Endgame’ to be re-released with new footage

‘Avatar’ holds global box office record at $2.788 billion, while ‘Endgame’ stands at $2.743 billion…

Greater Victoria wanted list for the week of June 18

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

POLL: Do you support the government’s decision to approve the Trans Mountain pipeline expansion?

The federal government announced Tuesday its approval for the Trans Mountain pipeline… Continue reading

Elias Pettersson wins Calder Trophy as NHL’s top rookie

Vancouver forward first Canuck to win award since Pavel Bure in 1992

FVRD chair calls B.C. incineration plan for Philippines waste ‘disturbing’

Metro Vancouver ‘uniquely capable’ of safely disposing of waste coming back to Canada, say officials

VIDEO: Acknowledging skeptics, finance minister vows to build Trans Mountain project

Bill Morneau said he recognizes ‘huge amount of anxiety’ in Calgary over future of oil and gas sector

Shovels could be in the ground on Trans Mountain by September, CEO says

Ian Anderson points to weeks likely required for NEB to reinstate 2016 regulatory record

RCMP allows officers to grow beards

Members can now wear beards and goatees, as long as they’re neatly groomed

Girl, 10, poisoned by carbon monoxide at B.C. campsite could soon return home

Lucille Beaurain died and daughter Micaela Walton, 10, was rushed to B.C. Children’s Hospital on May 18

Most Read