FILE - This Monday, Sept. 28, 2020, file photo, shows as logo of a smartphone app TikTok on a user post on a smartphone screen in Tokyo. Canadian e-commerce platform Shopify said Tuesday, Oct. 27, 2020, it’s made a deal with TikTok enabling merchants to create “shoppable” video ads that drive customers to online stores. (AP Photo/Kiichiro Sato, File)

FILE - This Monday, Sept. 28, 2020, file photo, shows as logo of a smartphone app TikTok on a user post on a smartphone screen in Tokyo. Canadian e-commerce platform Shopify said Tuesday, Oct. 27, 2020, it’s made a deal with TikTok enabling merchants to create “shoppable” video ads that drive customers to online stores. (AP Photo/Kiichiro Sato, File)

Video app TikTok leans into e-commerce with Shopify deal

ByteDance, the Beijing-based company that owns TikTok, already runs a thriving social media marketplace

The popular short-form video app TikTok, still under U.S. government scrutiny for its Chinese ownership, is moving closer to becoming a marketplace for buying stuff.

Canadian e-commerce platform Shopify said Tuesday it’s made a deal with TikTok enabling merchants to create “shoppable” video ads that drive customers to online stores.

The partnership was announced Tuesday amid stalled negotiations for Walmart to buy a 7.5% stake in the video app. Walmart’s planned investment is part of a government-forced deal that would rescue TikTok from a threatened ban by President Donald Trump and advance Walmart’s ambitions for the world of “social commerce.”

“If you’re watching a TikTok video and somebody’s got a piece of apparel or an item on it that you really like, what if you could just quickly purchase that item?” Walmart CEO Doug McMillon told CNBC earlier this month. “That’s what we’re seeing happen in countries around the world. And it’s intriguing to us, and we would like to be part of it.”

ByteDance, the Beijing-based company that owns TikTok, already runs a thriving social media marketplace on Douyin, its twin video app for the Chinese market. Buying products through social media websites isn’t yet as common in the U.S., though Pinterest and Facebook-owned Instagram have made some inroads and TikTok last year began making it easier for businesses to link to themselves from the app.

Shopify said its merchants will be able to select which product they would like to promote. Then, video ads will be automatically generated that could show up in a TikTok user’s video feed and drive customers to Shopify for checkout.

TikTok said in a prepared statement Tuesday that Ottawa-based Shopify will be a “perfect partner to help us grow and expand our commerce capabilities globally.”

It’s not clear what the partnership means for TikTok’s negotiations with Walmart. Walmart and Shopify are on good terms, having teamed up against Amazon in June on a deal that enables Shopify’s small businesses to get listed on Walmart.com.

Trump said over the summer he would shut down TikTok unless ByteDance sold its U.S. assets to an American company, citing concerns about the potential for the Chinese government to spy on users’ data.

ByteDance in September proposed to U.S. authorities a partnership with Walmart, California tech company Oracle and other American investors designed to relieve national security concerns about the app. Trump expressed support for the idea but officials haven’t formally approved it.

Trump’s attempt to ban TikTok was also delayed until after next week’s U.S. presidential election after the company sued in federal court to halt the order.

Matt O’Brien, The Associated Press

TikTok

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Central Saanich Police impounded two vehicles in less than hours for excessive spending Monday evening and Tuesday morning, handing out $1,185 and 15 points in total fines during some nine hours. Both incidents happened at intersection of Highway 17 and Island View Road. (Central Saanich Police/Twitter)
Central Saanich police hand out almost $1,200 in excessive spending fines

One driver received 12, the other driver three points

Tourists are being asked to postpone their non-essential trips to Tofino as COVID-19 cases rise across Vancouver Island, but at least one accommodation provider is offering conflicting messaging. (Westerly file photo)
Victoria woman says Tofino Airbnb host encouraged travel despite provincial restrictions

“The only way I would get a refund is if she would be able to rebook the suite for that weekend.”

A Victoria-based orthopedic surgeon has been reprimanded after using sexualized language during a surgical consult with a pre-teen patient. (Pixabay)
Victoria doctor fined and reprimanded for calling pre-teen patient a ‘loose woman’

Dr. Bruce Taro Yoneda admitted to using sexualized language in surgical consult

(Black Press Media file photo)
Police arrest man covered in blood on heels of significant Saanich crash into woods

Resident calls in home invasion in progress after crash

Victoria police are asking for the public’s help locating Alexander Stokes, 19. (Courtesy of VicPD)
Victoria police searching for missing teen

Police looking to ensure safety of Alexander Stokes, 19

People wearing face masks to help curb the spread of COVID-19 cross a street in downtown Vancouver, on Sunday, November 22, 2020. The use of masks is mandatory in indoor public and retail spaces in the province. THE CANADIAN PRESS/Darryl Dyck
B.C. reports 17 COVID deaths, 1,933 new cases as hospitalizations surge over the weekend

There are 277 people in hospital, of whom 59 are in ICU or critical care

(Pixabay)
All dance studios, other indoor group fitness facilities must close amid updated COVID-19 rules

Prior announcement had said everything except spin, HIIT and hot yoga could remain open

B.C. Liberal interim leader Shirley Bond speaks to reporters from Prince George via Zoom conference, Nov. 24, 2020. MLAs are being sworn in for the legislature session this week, many of them also by video. (B.C. legislature)
B.C. Liberal leadership contest will wait for election post-mortem

Interim leader set to face NDP on payments for COVID-19

Product Care offers more than <a href="http://link.mediaoutreach.meltwater.com/ls/click?upn=pDYyTceU0YgTDdsd92GohdQJsmSiPFEkcB4MdMM0Qkoqb1aJA-2By5aWklKJXV6QRdyTteNjr2FccUOVLUe4t5Zw-3D-3D1ds-_KVyBcpjXADXifSWVpM8nQcAzSm9-2B6fEFnjVrTsOcu31irDHDxi5k0QTOIWCqMXUxaNbrf0yRzXSSpROCkfx3NkUtbr65Dkcw1J0by-2F-2BDdDiJGbcfhtjHWYSs66NwakeCCLYkj20e9ICIZsLcedqNZKBhsN0sGgBsInpdzsddYikUZkmQvFdxLJhakpgAA6aAJ5ScUoWR6vO9sM819vRB-2F6x7dsdfIaWa4ZgHxR4G7hauxgSJCsNI2bP5J62EFfM0aiDqRPwUPUjt7i5-2FMqpdJxrEBewnLky-2B3lE0JAmi5UsJBkJejuLOjsndZz4b7dNgbvt6KyewKuF0sxU2rpYgkAO9YAKc9STuFJd28Qn7jE0-2FqlB8HKOvpW150NHS-2BOMBcK5rkZ8YAuPqJy11k-2BgndiKB-2FWl2icAfbWtRGJPb8fM-3D" target="_blank">150 free drop-off locations</a> in B.C. (Pixabay.com)
Recycling broken or burnt string lights can reduce holiday landfill waste

In 2019, Product Care Recycling diverted more than 11.6 million light bulbs from landfills

Helen Watson, posing for a photo for her 100th birthday, turned 105 on Saturday (Nov. 21). (File photo)
B.C. woman who survived Spanish Flu turns 105

Helen Watson has packed a lot into life – including being in two pandemics

(Black Press Media files)
B.C. to test emergency alert system on cell phones, TVs, radios on Wednesday

The alert is part of a twice yearly test of the national Alert Ready system

Prime Minister Justin Trudeau speak to the media about the COVID-19 virus outside Rideau Cottage in Ottawa, Friday, Nov. 20, 2020. THE CANADIAN PRESS/Adrian Wyld
Canada’s inability to manufacture vaccines in-house will delay distribution: Trudeau

First doses of COVID-19 vaccine expected in first few months of 2021, prime minister says

Phillip Tallio was just 17 when he was convicted of murder in 1983 (file photo)
Miscarriage of justice before B.C. teen’s 1983 guilty plea in girl’s murder: lawyer

Tallio was 17 when he pleaded guilty to second-degree murder in the death of his 22-month-old cousin

Most Read