Chapters will leave its downtown location after 20 years and relocate to a custom built location at Mayfair Shopping Centre in summer 2018. Kristyn Anthony/VICTORIA NEWS

Victoria’s Chapters moving to Mayfair Shopping Centre next summer

After 20 years downtown, book giant will rebrand and open as Indigo

Chapters bookstore is turning the page in their Victoria story as the Douglas Street location announces plans to relocate to Mayfair Shopping Centre.

When the doors open at the new location in summer 2018, it won’t be because the 100-per-cent Canadian-owned company was pushed out of downtown due to rising rents.

“Indigo is always actively looking for real estate in every community we’re in,” says acting general manager Corinne Russell. “It was just time to freshen up.”

Chapters’ parent company, Indigo Books and Music, has operated the big box bookstore under both names since they merged back in 2001. Chapters Inc. was created in 1994 after Canada’s two biggest book chains at the time – Coles and SmithBooks – combined under CEO Lawrence Stevenson.

Chapters has been in business in the heart of downtown at 1212 Douglas St. for over 20 years, successfully. In 2015, when Chapters announced it would close its flagship Vancouver store on Robson Street, company spokesperson Janet Egar said that wouldn’t be the case for the Victoria location.

Next summer’s projected opening date depends on the progress of construction on the mall expansion, and the fact the new store will be custom built, Russell says.

“We’re going to be a one-floor store,” she explains. “And stock is going to go up. We’re going to be a bigger volume store, we’re going to have a designated Indigo kids department.”

The new location will set up shop at the high-profile corner of Douglas and Finlayson streets and yes, there will be a Starbucks inside.

“When we move, we won’t be a Chapters, we’ll be opening up as an Indigo because we’re streamlining the brand,” Russell says.

Going forward, each store across Canada will either operate under the Indigo or Indigo Spirit branding. In summer 2018, Indigo will also try its hand in the U.S. market, where they’re slated to open a location in a New Jersey mall.

kristyn.anthony@vicnews.com

BooksRetailing

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Sidney asking tourists to respect health guidelines

Messaging says Sidney is ‘excited to welcome smart, safe, and respectful visits’

Arrest made after hydraulic rescue pump stolen from temporary Saanich fire hall

VicPD K-9 unit called in to help locate suspect, stolen equipment

Architect plans to revitalize Victoria ‘gateways,’ including Wellburns building

Wood-construction apartments planned for Scott, Wellburn’s buildings

Public tips lead to arrest in alleged random assault on Victoria bus

June 19 incident was recorded by onboard camera

Younger Canadians, men less likely to wear masks, according to Stats Canada

Immigrants, especially immigrant women, more likely to follow precautions

Horgan says B.C. restart making gains as more people come out of their homes

B.C. announced the easing of more restrictions on businesses, recreation and travel last month

Greater Victoria Crime Stoppers wanted list for the week of July 7

Greater Victoria Crime Stoppers is seeking the public’s help in locating the… Continue reading

POLL: Would you get a vaccine for COVID-19 when it is available?

With the number of positive COVID-19 tests skyrocketing across much of the… Continue reading

Conservatives say police should be called into investigate WE charity scandal

Trudeau is already under investigation by the ethics commissioner for potential conflict of interest

Amber Alert continues for missing Quebec girls, 6 and 11, and their father

Police issued the alert for Norah Carpentier, 11, and Romy Carpentier, 6, from Levis, Que.

Limit police access to lethal weapons in Indigenous communities: Justice Summit

Grassroots-organized National Indigenous Justice Summit was a free-to-attend two-day videoconference

Campaign aims to raise $50K for young family of deceased Vancouver Island skydiver

James Smith, 34, died July 5 following incident in Nanoose Bay

Canadian policing organization calls for decriminalization of simple illicit drug possession

Canadian Association of Chiefs of Police want policing focus of opioid crisis to be replaced with a health one

B.C. ports part of data integration project to protect marine ecosystems

The $1.2 M federally funded program will draw crucial baseline data from Canada’s three coastlines

Most Read