Apple CEO trumps Trump, reframing his name game

Trump referred to Tim Cook as Tim Apple

To President Donald Trump, it was an awkward slip of the lip. To Apple CEO Tim Cook, it was an opportunity to poke some sly fun at a president who has often clashed with the tech industry.

A day after Trump mistakenly referred to Cook at a White House meeting as “Tim Apple” — an understandable slip, perhaps, coming from the owner of the Trump Organization — Cook quietly altered his Twitter profile , replacing his last name with the Apple logo.

READ MORE: iPhone sales are falling, and Apple’s app fees might be next

Cook didn’t publicly acknowledge the change, but it didn’t take long for Apple fans to notice and spread the word.

Non-Apple fans, though, may not get the joke. Cook’s Apple-logo icon is only visible on iPhones and Mac computers. On Windows, it’s a blank square on Android, it renders variously as an X-ed out or blank grey rectangle. (“Tim Square” was probably not the connotation the Apple CEO was going for.)

That’s not wholly surprising for Apple, which famously prefers its own devices and software over others. Apple didn’t respond to a query about the logo misstep (if indeed it was a misstep).

The White House, meanwhile, appears to be engaged in some damage control. In the official transcript of the meeting , the words “Tim” and “Apple” are separated by a dash as if Trump had paused, possibly to thank both the executive and the company.

Like us on Facebook and follow us on Twitter.

Just Posted

BYELECTION: Eight contenders vie for council seat in North Saanich

Byelection to fill vacant council seat set for April 6

Purple Day marks long journey for Gorge resident

Legislative Assembly to recognize epilepsy on Tuesday

More people are hauling themselves to Greater Victoria

Victoria ranks second in U-Haul’s migration survey, behind Kingston

Increasing cloudiness with a high of 12 C for today

A look ahead at this week’s forecast

Stay alert for spring sweepers on Greater Victoria highways

Motorists asked to be on the lookout as road crews prepare for spring

Mueller finds no Trump collusion, leaves obstruction open

But while Mueller fully ruled out criminal collusion, he was more circumspect on presidential obstruction of justice

Edmonton judge rules Omar Khadr’s sentence has expired

Eight-year sentence imposed in 2010 would have ended last October had Khadr remained in custody

Woman wants Tofino to get a nude beach

“They may enjoy a surf and then walk around naked and just be free.”

Ice climbers scale Canada’s tallest waterfall on Vancouver Island

Ice climbers Chris Jensen, Will Gadd and Peter Hoang made history

Sparks fly as SUV speeds wrong way down Highway 1 trying to flee RCMP

Captured on video, the vehicle headed westbound against oncoming traffic before crashing

Fundraising campaign launched for man caught in SilverStar avalanche

In only two days, the GoFundMe surpassed its $15,000 goal

B.C. doctor fined $5,000 for accessing records of woman pregnant with his child

Doctor admits to accessing records of the woman carrying his child

Video service to compete with Netflix, Amazon expected from Apple on Monday

The iPhone has long been Apple’s marquee product and main money maker, but sales are starting to decline

Trudeau delivers campaign-style speech while introducing candidate Taggart

The Order of British Columbia recipient said she wants to be the people’s voice in Ottawa

Most Read