Peninsula News Review publisher Jim Parker heads out to deliver the paper on his lunch break to mark National Newspaper Carrier Week.

Carriers the ‘backbone’ of community news

Jim Parker, publisher for the Peninsula News Review, had a hand in getting community news to the doorstep to celebrate newspaper carriers

With a little wind at his back, Jim Parker, publisher for the Peninsula News Review, had a hand in getting community news to the doorstep to celebrate newspaper carriers. Parker filled a newspaper route to mark the occasion. Every year, during the first full week in October, newspapers across North America celebrate National Newspaper Week to acknowledge those who work tirelessly to bring the news to their communities. Carrier Appreciation Day is also celebrated on the Saturday of this week to recognize the efforts of newspaper carriers young and old who make a vital contribution to the industry.

“National Newspaper Carrier Week is an opportunity for all of us to thank our carriers for all the hard work they put in, in all types of conditions, to ensure that our papers get to the doorsteps of our community,” Parker said.

The Peninsula News Review has been the Saanich Peninsula’s newspaper of choice since 1912 and today reaches more than 15,000 households.

“We have many different departments in our newspaper offices, plus our printing presses, who work diligently to ensure the newspaper is a complete package,” Parker said. “However, if the paper does not get to the household, then all our work is for naught. They are the back bone of our business and deserve to be acknowledged. All it takes for us to realize the difficulty of the carrier job is to deliver a route ourselves.”